Hi! I'm Chris

I'm so happy you dropped by!

I live just outside San Francisco with my son, two cats, and a very patient wife. I'm a P5 practitioner in Krav Maga, and play the guitar (poorly). My father was in the foreign service, so I grew up moving from country to country every couple years. American TV, radio, or movies weren't available, so I kept myself busy by reading and writing, a habit I've kept.

I think the best way to learn about something is to read as much as you can about it and write a bunch of notes. I thought someone might be interested in the notes I've collected about marketing, so I put together this site.

I fell into marketing by accident, but I've stuck around because it combines behavioral economics, data analytics, creativity, and complex tactics, processes, and systems.

Thanks for taking a look at my site! I'd love to connect on LinkedIn.