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Christopher Hoover

30 Dec 2024

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5 Steps for Choosing the Right Growth Strategy

5 Steps for Choosing the Right Growth Strategy

This standard operating procedure (SOP) outlines the steps for identifying and implementing your organization's most suitable growth strategy.
26 Mar 2024 2 min read
5 Steps to Position Your Company for Success in a Competitive Market

5 Steps to Position Your Company for Success in a Competitive Market

In a crowded market, it's crucial to differentiate your company from the competition. Following these five steps, you can effectively position your company to stand out and capture your target market's attention. Step 1: Identify what you do best (ignoring the competition for now) Start by
26 Mar 2024 2 min read
This is Your Brain on Expert Advice

This is Your Brain on Expert Advice

TL;DR: Our brains tend to shut down and blindly follow expert advice, even when the advice is bad. A 2009 study published in the journal PLoS ONE provides interesting insights into how our brains react to so-called "expert" financial advice. The research, conducted by a team of
26 Mar 2024 2 min read
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