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Name and Organize PPC Campaigns

Name and Organize PPC Campaigns

You can name your campaign anything you wish, but using a naming convention can make it easier to keep track of the campaign.

Scraping TripAdvisor reviews using Python

Scraping TripAdvisor reviews using Python

We’re going to use scrape review data from Tripadvisor, which would be helpful if you wanted to do a NLP analysis of reviews as a way to keep your finger on the pulse of customer satisfaction. Selenium is a tool that lets you control your desktop browser programmatically. Tripadvisor

Scraping TripAdvisor reviews using R

Scraping TripAdvisor reviews using R

I recently wrote a brief tutorial on using Python to scrape Tripadvisor reviews. I'm a big advocate of using RStudio for marketing analytics (I'll write up a post explaining why soon), so I thought I'd revisit this exercise using R. We'll use

Boolean indexing using Pandas

Boolean indexing using Pandas

Introduction Here’s a quick reference for exploring data using Boolean indexing in Pandas. Remember that a boolean operation returns only True or False, and can only be performed against a series. Using booleans in data is usually a two-step process: the first step is to evaluate the series and

Getting started with the Google Ads API using Python

Getting started with the Google Ads API using Python

Introduction Getting started with the Google Ads API can sometimes be a frustrating experience. There's lots of steps, and the online tutorials can be hard to follow. Here we try to describe the process step by step in one fell swoop. Don't get discouraged. It'

Explore a Git Repo with R

Explore a Git Repo with R

To better understand how complex software projects are evolving it can be helpful to evaluate the associated Git repo. In this post I'll go over how to retrieve a Git repo and perform various analysis on it using R. All of these exercises were done within an R

Getting started with Google Tag Manager

Google Tag Manager

Getting started with Google Tag Manager

Google Tag Manager makes it easy to place snippets of code, called tags, on a website or app without having to directly access the code of the website. Instead of asking an engineer to place multiple different tags on a site, the idea is to instead add a special tag

Building the Ideal Team: Key Traits to Look for in Every Candidate

Building the Ideal Team: Key Traits to Look for in Every Candidate

I learned how to hire the same way I’ve learned how to do pretty much everything in my life: I started with absolutely no idea what I was doing, and failed and fumbled my way to something approaching competence. Here’s what I’ve learned to look for in

6 Rules for Building Brand

First published in 2010 and revised in 2014, Byron Sharp's How Brands Grow is a crucial book for marketers. It's based on decades of research that are consistent in their findings about buying and brand performance; findings Sharp calls the "laws" of marketing because

Why Being Interesting Isn't Enough: Emotional Triggers in Advertising

Behaviorial Psychology

Why Being Interesting Isn't Enough: Emotional Triggers in Advertising

Imagine you’re at a cocktail party. You don't know anyone. Maybe a friend invited you to their after work gathering. If you’re like most people, you’re a little uncomfortable. You make small talk as a way to fill the gaps in conversation. But small talk

Virtual Environments in Anaconda

Virtual Environments in Anaconda

You can think of a virtual environment as a container for a Python project. You can make as many virtual environments as you like (usually one per project), and assign each one a unique name. What you'll have is a working copy of Python that's isolated

Helpful commands in Anaconda

Helpful commands in Anaconda

Create an environment using a specific version of Python You can create a virtual environment with a specific version of python this way: `conda create -n myenv python=3.6` Clone environment You can clone an environment `conda create --name myclone --clone myenv List environments What environments have you created?

Adding an R kernel to Jupyter Lab

Adding an R kernel to Jupyter Lab

Being bilingual has been shown to increase people’s ability to focus and concentrate, solve problems, and have better mental flexibility It’s also important that data scientists limit themselves to relying on a single programming language for data management, visualization, modeling, and deployment. JupyterLab is a web-based interactive development

Installing Python and R on a Mac

Installing Python and R on a Mac

This post describes how to install Python and R on your Mac via a special distribution called Anaconda. If you are using Windows, there's a separate post that describes installation on your machine. Because both Python and R are open source languages, people are free to update and

Installing Python and R on Windows

Installing Python and R on Windows

This post describes how to install Python and R on your Windows machine via a special distribution called Anaconda. If you are using a Mac, there's a separate post that describes installation on OSX. Because both Python and R are open source languages, people are free to update

Installing Jupyter Notebook

Installing Jupyter Notebook

Jupyter notebook lets you enter and run snippets of code with added notes and instructions. Take a look at the following screenshot (ignore the actual code right now): The notebook has two alternating sections: * The white sections contain notes. You can write anything you wish. * The grey section contains code.

Reduce SPAM form submissions on landing pages (without CAPTCHA)

Reduce SPAM form submissions on landing pages (without CAPTCHA)

You've put together a beautiful landing page, and it's generating conversions for you like a well-oiled machine. All is humming along wonderfully except for one small fly in the ointment: spam. Bots are filling out your form, clogging up your CRM with spam, and making themselves

Getting started with the Google Ads API using Python

Getting started with the Google Ads API using Python

Introduction Getting started with the Google Ads API can sometimes be a frustrating experience. There's lots of steps, and the online tutorials can be hard to follow. Here we try to describe the process step by step in one fell swoop. Don't get discouraged. It'