Christopher Hoover
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Christopher Hoover

The larger the team, the less productive each individual becomes
Behaviorial Psychology

The larger the team, the less productive each individual becomes

The effectiveness of any group tends to decline over time.
12 Feb 2024 5 min read
It’s surprisingly easy to kill a promising business.
Growth

It’s surprisingly easy to kill a promising business.

To nurture early wins into mainstream success, a company (usually) needs to pick a market and then pour energy and effort into dominating…
31 Mar 2023 6 min read
B2B customers aren't rational
Behaviorial Psychology Featured

B2B customers aren't rational

The CMO council recently said that most B2B marketing efforts are, by and large, terrible.
21 Mar 2023 3 min read
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