Google Ads
An elegant structure to optimize campaign performance. Read more »
How to use the Google Ads API to retrieve campaign data. Read more »
Powerful tools that alter ad copy if certain conditions are met. Read more »
Dynamically insert data from a spreadsheet into your ad copy. Read more »
Recommended configuration for search campaigns. Read more »
A technique to ensure keywords and ad copy are well matched. Read more »
Build an audience made up of people that have watched a certain amount of a video. Read more »
How write an ad that includes a countdown toward a special event, such as the end of a registration period.. Read more »
If your ads aren’t compelling, no one will click on them. Read more »
It’s a hassle to write ad variants, but important. Here’s some methods to make it easier. Read more »
You can name your campaign anything you wish, but using a naming convention can make it easier to keep track of the campaign. Read more »