An elegant structure to optimize campaign performance. Read article »
Powerful tools that alter ad copy if certain conditions are met. Read article »
Dynamically insert data from a spreadsheet into your ad copy. Read article »
Recommended configuration for search campaigns. Read article »
A technique to ensure keywords and ad copy are well matched. Read article »
Build an audience made up of people that have watched a certain amount of a video. Read article »
How write an ad that includes a countdown toward a special event, such as the end of a registration period.. Read article »
If your ads aren’t compelling, no one will click on them. Read article »
It’s a hassle to write ad variants, but important. Here’s some methods to make it easier. Read article »
You can name your campaign anything you wish, but using a naming convention can make it easier to keep track of the campaign. Read article »